There’s no doubt that social media has become the forefront for employment in recent years. With nearly 9 out of 10 jobseekers using social media, it’s important to utilize every inch of the web to make sure you’re not being overlooked.
LinkedIn has become the leader of this new age job search, with a new user joining the network every second, according the LinkedIn website. I’m still battling with LinkedIn and finding out all of the interesting and useful tools one can use. I just created my own professional profile a few months ago but hadn’t really explored or updated my profile beyond the education section. In case you’re wondering, no one will find you just based on that. I recently allotted more time to updating my profile and just like that I was getting several connection invitations from people who didn’t previously know that I signed up for LinkedIn. Though I may still be a LinkedIn amateur, there are several ways it can help you with your job search.
A few years ago Businessweek gave some great tips on enhancing LinkedIn for your job search. Here’s what I took from it.
Liz Ryan, author of “Ten Ways to Use LinkedIn in Your Job Search” compared enhancing your profile to telling your story. I love that analogy, I think it helps take the pressure out of LinkedIn and help the user to seamlessly sell themselves to potential employers or clients.
That being said, LinkedIn goes beyond your story; it helps to drive your career path through groups, such as companies, organizations, or fields in which you’re interested. To expose yourself to professionals, follow your dream company. In addition to following the company I’m interning for, I’ve started to follow big-name companies that would cause me to faint if they ever offered me a job. I’ve also joined the “Miami International Education” group due to my study abroad experience and interest in travel.
The recommendations feature can help professionals to see the work you’ve done directly. This is the beauty of LinkedIn—it’s interactive and fills the holes of a resume. A supervisor or colleague can comment on your hard work and dedication, giving potential employers a third-party opinion.
Beyond this, the article shed some light on features that I have not yet acquainted myself with. Adding a PowerPoint deck, published articles, a personal blog, and any other useful applications can further increase your desirability. I’m looking forward to adding more tools to my profile in the near future.
This and more is all possible just as a bystander. Participate in discussions within groups and recommend your own clients on their profiles; endorse your peers’ skills and share noteworthy articles. Be proactive—the more your participate the more LinkedIn can make a difference in your future!
I’m still exploring all that LinkedIn has to offer—but I can’t wait to utilize every inch and use it to enhance my career.